Oxford-based FNC Inc., a leading provider of real estate collateral information technology, has lost its marketing department to a new start-up firm, but it’s probably not what you’re thinking. Here are the details from today’s news release:
One of Mississippi’s entrepreneurial success stories serves as the launching pad for another new venture when the Southern Growth Studio opens its doors this month.
The Southern Growth Studio, a brand marketing and product innovation company, includes several former members of the marketing team at FNC, Inc., the Oxford mortgage technology firm that has been a fixture on the Mississippi Business Journal’s Fast 40 and Best Places to Work lists since it began in 1999.
FNC, now Oxford’s third-largest employer, has backed this endeavor by awarding a marketing contract to its former employees at the Southern Growth Studio. The new company begins in a period of unprecedented growth in north Mississippi.
“I can see Oxford becoming the next Silicon Valley, or Austin, Texas,” said FNC CEO Bill Rayburn. “We have it all: a high quality of life, a vibrant university, and a growing pool of talent.”
The Southern Growth Studio consists of former members of FNC’s marketing department—the marketing director, the manager of innovation and strategic research, the interactive user experience manager, the public relations manager, and designers, writers, and Web developers.
The group aims to help clients in the State and region better market their brands and craft innovative products. In addition, the Studio will provide much needed market research and analysis for new companies or new product lines at older companies.
Former FNC marketing director Michael Graber will serve as managing director of the Southern Growth Studio. Jocelyn Atkinson will serve as co-founder and lead strategist.
FNC, Inc. will retain the Southern Growth Studio for its marketing, public relations, and interactive advertising work, as well as use the Studio as part of its innovation efforts to concept, build prototypes, and test new products.